All lobbying is advocacy, but not all advocacy is lobbying!

 Advocacy OR Lobbying???  All lobbying is advocacy, but not all advocacy is lobbying! The Fine Print – the following isn’t legal advice but if you wish to dig deeper we can direct you to some lawyers who really get this stuff! Check your local rules, laws and requisite registration requirements.  Advocacy: (a generally accepted definition)
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policy summit

Policy Summit

[Policy Consultation, Experiential event, Youth engagement, in-person and on-line, Dedicated moderators, Livestreaming, Digital response system, onsite logistics, event management, Minister and staff, Risk management, Project management] At amplifi we embrace an agile Project Management approach to ensure rigour and structure to our approach while also being able to accommodate changes necessitated by client requirements.  Senior
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Digital Advocacy

DIGITAL ADVOCACY: Proven for getting response from elected representatives and aspiring candidates alike: Your community members are busy, and you are too. Let us implement your campaign and spare you the effort. We take the pressure off of you and put it on the politicians; where it belongs Our digital solution empowers individual members to
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Canada-US Cross-Border Hackathon

[48 hour event, multi-location, Google Hangouts, Livestreaming, team communications, onsite logistics, event management, moderator, host Trade Commissioner, judging, awards] amplifi led organization and implementation of the Ontario leg of this international event seeking to improve trade efficiency and border crossing administration of small-value parcels.  amplifi was responsible for all logistical details on the Canadian site
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Social Media? How Do I Know Which Network Works Best For My Organization?

Have you noticed that online social networking has changed since the first email was sent in 1971? You may not have been around yet in the early ‘70s,  but the picture tells it all. With its start in electronic mail,  social media has evolved. In more recent years,  it has transitioned from a means to simply recount what one had for dinner (although some people
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Tying Social Media to your Strategic Plan

Tim recently wrote an article for CSAE about tying social media to your strategic plan. You can view the full article and more resources for associations at on the CSAE website. When looking at social media and strategic planning it may not seem like they belong together. Social media is immediate and fast moving — a way to instantly communicate and converse with an audience. A strategic plan is executed over a period
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Digital Advocacy: Mobilizing your audience in a connected world

In January,  I had the pleasure of speaking to CSAE Trillium Chapter members about Digital Advocacy,  and how they can use social media to mobilize members for change. The presentation covers examples of how social media has enabled grassroots organization leading to major social change; a discussion of what digital advocacy is; the important parts of a digital advocacy strategy; and a couple of case studies showcasing how digital tools have been used to advocate
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Using Digital Advocacy to Include the Crowd at #occupy

You have to give credit to the people involved in the #occupy movement for two things: They are extremely committed to their cause (as vague as it might be); and they are adapting technology to make themselves accessible to just about the entire 99%. It didn’t take long for the larger occupy groups to realize that they were facing a challenge of communicating with the hundreds (in some cases thousands) of people that were coming out
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Are we Moving Towards an Open Government?

On Sunday,  April 3,  the Liberal Party of Canada presented their Platform for the upcoming election.  I’m not going to comment on the validity of the platform overall,  but there are a few things in the way it was presented,  and one idea contained within it,  that I think put Canada on the right track. Initially,  I was very disappointed with the launch of the platform.  I happened to be in Ottawa on the morning of the launch (actually staying in the same hotel as the event),  and made my way
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