Cross Canada Digital Advocacy

The Aftermarket Automotive Industry in Canada is a $20B sector – serving Canadians in literally every corner of the country. The Association representing the Sector was under considerable pressure from vehicle manufacturer’s efforts to “drive” all technology repairs to their Dealerships. amplifi created digital tools and online education and service support to ensure that members
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policy summit

Policy Summit

[Policy Consultation, Experiential event, Youth engagement, in-person and on-line, Dedicated moderators, Livestreaming, Digital response system, onsite logistics, event management, Minister and staff, Risk management, Project management] At amplifi we embrace an agile Project Management approach to ensure rigour and structure to our approach while also being able to accommodate changes necessitated by client requirements.  Senior
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Digital Advocacy

DIGITAL ADVOCACY: Proven for getting response from elected representatives and aspiring candidates alike: Your community members are busy, and you are too. Let us implement your campaign and spare you the effort. We take the pressure off of you and put it on the politicians; where it belongs Our digital solution empowers individual members to
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Stepping back or stepping off a cliff? When stories need to be reframed

One of my favourite quotes is from one of the best storytellers of our time, Barack Obama. He once said: “I had to know and understand my own story before I could listen and help others with theirs.” So often,  we run into organizations that are struggling to understand their story. Especially when it comes to advocacy, they have an idea of what they want to happen but not why. Sure,  usually
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Tying Social Media to your Strategic Plan

Tim recently wrote an article for CSAE about tying social media to your strategic plan. You can view the full article and more resources for associations at on the CSAE website. When looking at social media and strategic planning it may not seem like they belong together. Social media is immediate and fast moving — a way to instantly communicate and converse with an audience. A strategic plan is executed over a period
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Three Advocacy Lessons from Where the Wild Things Are

Maurice Sendak had an incredible opportunity as a children’s author; he wrote stories that touched the lives of (probably) millions of children. I know that Where the Wild Things Are had a very regular spot in the rotation of books we were read as kids. When I heard that he had passed away on Tuesday,  it made me sit back and think of the role Where the Wild Things Are played in my life. And aside from
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Digital Advocacy: Mobilizing your audience in a connected world

In January,  I had the pleasure of speaking to CSAE Trillium Chapter members about Digital Advocacy,  and how they can use social media to mobilize members for change. The presentation covers examples of how social media has enabled grassroots organization leading to major social change; a discussion of what digital advocacy is; the important parts of a digital advocacy strategy; and a couple of case studies showcasing how digital tools have been used to advocate
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Using Digital Advocacy to Include the Crowd at #occupy

You have to give credit to the people involved in the #occupy movement for two things: They are extremely committed to their cause (as vague as it might be); and they are adapting technology to make themselves accessible to just about the entire 99%. It didn’t take long for the larger occupy groups to realize that they were facing a challenge of communicating with the hundreds (in some cases thousands) of people that were coming out
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