Cross Canada Digital Advocacy

The Aftermarket Automotive Industry in Canada is a $20B sector – serving Canadians in literally every corner of the country. The Association representing the Sector was under considerable pressure from vehicle manufacturer’s efforts to “drive” all technology repairs to their Dealerships. amplifi created digital tools and online education and service support to ensure that members
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Book Review: The Pollyanna Principles – Reinventing “Nonprofit Organizations” to Create the Future of Our World

Organizations,  especially not-for-profits,  face many daunting challenges today. With valiant missions and goals to impact a social issue or cause, they aspire to make a difference in the world. Yet competition to win funding, donors, and sometimes even clients/program users, pulls attention away from the true organizational focus and onto more mundane activities such as fundraising and budget scrutiny. These are the hard realities of life in the NFP world. According to Hildy Gottlieb,
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Stepping back or stepping off a cliff? When stories need to be reframed

One of my favourite quotes is from one of the best storytellers of our time, Barack Obama. He once said: “I had to know and understand my own story before I could listen and help others with theirs.” So often,  we run into organizations that are struggling to understand their story. Especially when it comes to advocacy, they have an idea of what they want to happen but not why. Sure,  usually
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Tying Social Media to your Strategic Plan

Tim recently wrote an article for CSAE about tying social media to your strategic plan. You can view the full article and more resources for associations at on the CSAE website. When looking at social media and strategic planning it may not seem like they belong together. Social media is immediate and fast moving — a way to instantly communicate and converse with an audience. A strategic plan is executed over a period
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The Brave New World of Associations

There is a lot of discussion around how social media is changing,  or has changed,  how associations operate. Throughout all of this chatter,  one of the most significant question that is being asked is “what will your association look like in the future?” A great question. Associations are where two or more persons are bound together for one or more common purposes by mutual undertakings,  each having mutual
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