All lobbying is advocacy, but not all advocacy is lobbying!

 Advocacy OR Lobbying???  All lobbying is advocacy, but not all advocacy is lobbying! The Fine Print – the following isn’t legal advice but if you wish to dig deeper we can direct you to some lawyers who really get this stuff! Check your local rules, laws and requisite registration requirements.  Advocacy: (a generally accepted definition)
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Canada-US Cross-Border Hackathon

[48 hour event, multi-location, Google Hangouts, Livestreaming, team communications, onsite logistics, event management, moderator, host Trade Commissioner, judging, awards] amplifi led organization and implementation of the Ontario leg of this international event seeking to improve trade efficiency and border crossing administration of small-value parcels.  amplifi was responsible for all logistical details on the Canadian site
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Multigenerational Planning Now

A great narrative found on the American Planning Association site on the importance and involvement of the several generations in a community to ensure the sustainability of that community. This gets us far deeper into the community discussion than the overused reference to “It takes a village to raise a child”. Keypoints #1: Multigenerational planning creates new
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Stepping back or stepping off a cliff? When stories need to be reframed

One of my favourite quotes is from one of the best storytellers of our time, Barack Obama. He once said: “I had to know and understand my own story before I could listen and help others with theirs.” So often,  we run into organizations that are struggling to understand their story. Especially when it comes to advocacy, they have an idea of what they want to happen but not why. Sure,  usually
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Change Management

Once upon a time there was a boss who was responsible for a group of employees. Everyday these employees worked away at their jobs,  unaware of developments in the global economy that were pushing the necessity for corporate change right up to their door. One day,  in order to prosper as a corporation,  it was time for the changes to begin. Being human,  the staff was upset by the change. They wanted to know how their jobs,  their
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Three Advocacy Lessons from Where the Wild Things Are

Maurice Sendak had an incredible opportunity as a children’s author; he wrote stories that touched the lives of (probably) millions of children. I know that Where the Wild Things Are had a very regular spot in the rotation of books we were read as kids. When I heard that he had passed away on Tuesday,  it made me sit back and think of the role Where the Wild Things Are played in my life. And aside from
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Digital Advocacy: Mobilizing your audience in a connected world

In January,  I had the pleasure of speaking to CSAE Trillium Chapter members about Digital Advocacy,  and how they can use social media to mobilize members for change. The presentation covers examples of how social media has enabled grassroots organization leading to major social change; a discussion of what digital advocacy is; the important parts of a digital advocacy strategy; and a couple of case studies showcasing how digital tools have been used to advocate
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Using Digital Advocacy to Include the Crowd at #occupy

You have to give credit to the people involved in the #occupy movement for two things: They are extremely committed to their cause (as vague as it might be); and they are adapting technology to make themselves accessible to just about the entire 99%. It didn’t take long for the larger occupy groups to realize that they were facing a challenge of communicating with the hundreds (in some cases thousands) of people that were coming out
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