Reputation Economy Thrives on Corporate Soul

  There are truly great organizations making good happen while earning a solid ROI. They employ bright people.  Their products or services are respected. Their brand has prominence. They have SOUL. So,  what exactly does that mean? Corporate Soul is revealed in the actions and interactions of the business and people perspectives of any organization, and is the cornerstone of the Reputation Economy. We say it is the summation of the parts:
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B Corp? Does that have anything to do with Corporate Soul?

I was at the York Technology Alliance (YTA is now TechConnex. They are an amplifi client.) annual general meeting recently and got to hear firsthand about how one GTA tech company is following their corporate soul. Jason Cottrell,  Founder and Director of Myplanet Digital,  was the luncheon keynote speaker. Theirs is an inspiring story of growth and achievement. Jason shared his aspiration of establishing and growing a successful business while
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Tying Social Media to your Strategic Plan

Tim recently wrote an article for CSAE about tying social media to your strategic plan. You can view the full article and more resources for associations at on the CSAE website. When looking at social media and strategic planning it may not seem like they belong together. Social media is immediate and fast moving — a way to instantly communicate and converse with an audience. A strategic plan is executed over a period
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Book Review – Mission, Inc

Mission,  Inc. the practitioner’s guide to social enterprise By Kevin Lynch and Julius Walls,  Jr. http://www.amazon.com/Mission-Inc-Practitioners-Enterprise-Venture/dp/   Businesses are becoming increasingly aware that working to improve the social good is no longer an option. Customers,  clients and communities want to support organizations that are sustainable,  environmentally aware,  and contributing to the betterment of people: organizations that are connected to their corporate soul. Yet working for the common good in an effort to make the world
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Book Review: Contagious by Jonas Berger

Six Principles to Make Your Idea Go Viral Do you have an amazing business proposition,  social innovation or great idea that just doesn’t seem to get off the ground? Have you ever wondered why some products,  ideas and behaviors catch on and others don’t? According to Jonah Berger it’s all about social transmission,  spreading your idea by word of mouth. Berger outlines six STEPPS or principles that
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5 Tips to Help Charities and Not-For-Profits Raise Funds

Charities and NFPs are facing a changing political and cultural landscape,  funding competition,  and greater expectations of accountability from funders. Social media,  smart devices and mobile networks make available instant updates and real time awareness of their issues,  causes and products. Their challenge: to stay on top of this shifting foundation while fulfilling their purpose as an organization and meeting the needs of their community.   How can they achieve success?   Yesterday
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Change Management

Once upon a time there was a boss who was responsible for a group of employees. Everyday these employees worked away at their jobs,  unaware of developments in the global economy that were pushing the necessity for corporate change right up to their door. One day,  in order to prosper as a corporation,  it was time for the changes to begin. Being human,  the staff was upset by the change. They wanted to know how their jobs,  their
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Book Review: Brains on Fire

Brains On Fire 10 Steps to Creating an Amazing Movement: Brains on Fire authors Robbin Phillips,  Greg Cordell,  Geno Church & Spike Jones do it right!  www.brainsonfirebook.com “We don’t know what we don’t know.” What is the most effective way to promote your organization,  issue,  service,  or cause? By igniting a powerful,  sustainable,  word of mouth movement. Brains on Fire is a “must read” that provides the recipe
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Corporate-NFP Partnerships: How one pharmaceutical company leverages them to live its corporate soul

Corporations are stepping up to the plate by investing financial and human resources to make a difference in the world. AstraZeneca Canada Inc. (an amplifi client),  the Canadian arm of the global biopharmaceutical company,  is touching lives through community initiatives and employee engagement. In this post, Helen Seibel,  Senior Manager Corporate Responsibility,  shares their perspective.   What is AstraZeneca’s goal in Corporate Social Responsibility? Why does your organization do it? We
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Canadian Values and CSR…What about it, Eh?

Canadians are often ribbed for being too polite,  lacking panache,  or generally just being nice.  Canadian philosopher Marshall McLuhan even claimed that we lack an identity.  Perhaps,  but we do have values,  and when it comes to CSR,  culture and values are what define it. Are there Canadian companies whose social purpose and CSR have been shaped by our cultural values? Indeed. In
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