Advoc8tor Member-Based Advocacy Software
Proven for getting responses from elected representatives and aspiring candidates alike.
A Secure Member Site
- A digital, member-based advocacy software solution, that empowers individual members to take action, supported with approved and targeted messaging
- Posting options that may be monitored to protect the integrity of your organization
- A secure log-in system to protect the privacy rights of your members
Advoc8tor analytics helps bridge the measurement gap between advocacy operations (outputs) and ultimate policy or change outcomes.
MICROSITE OR LANDING PAGE?
The microsite option presents the advocacy campaign material as a mini website, with multiple pages, and usually some form of an independent navigation bar. The visitor can browse and self-select which content is relevant to their involvement.
While a landing page most likely will also have multiple pages, the advocate member is generally guided through the content and pages in the order you decide.
How to Choose?
- COMPLEXITY OF THE CAMPAIGN OR INITIATIVE
Does your call to action need explaining or is it straight-forward?
If you have a complex issue, a microsite may be a better option. The extra pages of a microsite allow you to explain the various details of the issue, cause or campaign while still making the engagement optional. It’s there if visitors need it but does not impede the conversion if the advocate doesn’t require additional information.
If a product/offering is self-explanatory or easily explained, a landing page or even a multi-step landing page could work better – setting up the tools for a quick engagement. This option is important in advocacy where you have content that you want every visitor to see.
- YOUR TARGET AUDIENCE
It is important to understand how your target audience searches and makes decisions.
- Do they need to be in control and make their own decisions (microsite) or do they need to be guided through the process (multi-step landing page)?
- Do they need all of the facts and details to make a decision or not?
- Do they have the time or patience to go through multiple steps or not?
- THE LEVEL OF COMMITMENT YOU ARE ASKING FOR
Is your call to action (CTA) asking for a large commitment, like travelling to Ottawa to meet with MPs, or a small commitment like sending an email or tweeting with formatted content?
Larger commitments generally mean that the visitor will want more information before making a decision and will also have higher anxiety in deciding. A microsite can provide the additional information needed in a familiar and professional format of a website.
For a small commitment or very specific CTA, the additional pages of a microsite may be distracting or confusing for the visitor in how to proceed. The clear path of a landing page or multi-step landing page may be better in this situation.