Advocacy is Social
Creating a digital identity for your Campaign or Issue is a critically important early step – much like branding supports reputation, your digital road-map markers provide connection and clarity for advocates and political staffers alike.
Hootsuite notes: The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discover-able and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest. While hashtags on all social networks have the same fundamental purpose of content tagging and discovery, the use of hashtags still varies by network.
Socialize advocacy in your campaign with the use of targeted, representative and specific hashtags to enable advocates and political staffers to quickly aggregate related comments and events to support your information objectives.
Inviting others is made easy in the Advoc8tor software – providing a direct link from within the campaign to your own email address list. Digital Advocacy presents the added benefit of linking to your existing list of contacts and “friends”. Letting them know what you stand for and offering thoughtful insight developed by the campaign team is a proven method to increase particpation and impact of the campaign.
Polls and Surveys
Polls and surveys of advocates in your campaign are important sources of feedback for you as
the campaign organizer and the advocates on the front line. Data analysis reveals insights to share with both the advocates and the elected officials.